Welcome to The Jaguar Experience
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All licensed marks used on this website are permitted under a limited license from Jaguar Land Rover Limited.
Jaguar Experience News Feed
All Jaguar owners, classic & modern, are welcome including the E-Type, XJ, XK and all Jaguar models.
Jaguar History in a Nutshell
Founded as the Swallow Sidecar Company in 1922, by two motorcycle enthusiasts, Sir William Lyons, William Walmsley, the SS Jaguar name first appeared on a 2.5 litre saloon in 1935, sports models of which were the SS 90 and SS 100. The Jaguar name was given to the entire company in 1945.
Jaguar made its name by producing a series of extremely eye-catching sports cars, in the XK 120 of 1949, developed into XK 140 and XK 150, and the E Type (or XKE in the US) of 1961. These were all successful and embodied Lyons' mantra of 'value for money'. They were also highly successful on the international stage of motorsport, a path followed in the 1950s to prove the engineering integrity of the company's products.
Jaguar's sales slogan for years was "Grace, Space, Pace" — a mantra epitomised by the record sales achieved by the MK VII, IX, Mks I and II saloons and later the XJ6.
Website News
- Thursday March 7, 2024
- Added new website The Elva Experience
- Friday July 7, 2023
- Changed forum message score display so scores are only shown if 5 or more members have voted.
- Wednesday June 8, 2022
- Added "about X time duration later..." text between posts in a topic if there has been more than a week between posts (also useful when a very old topic is resurrected)
- Wednesday June 8, 2022
- Added New Member flag to newly registered members for increased safety (scammers almost always use a newly created account).
- Wednesday June 8, 2022
- Added "Topic Creator (OP)" to topic read pages to flag replies by the creator of the thread.
- Tuesday April 27, 2021
- Defer non-critical CSS and JS to speed up page loading
- Monday April 19, 2021
- New Stripe membership payment system launched
- Tuesday March 9, 2021
- Added three new websites: The Vintage Race Forum, The Lotus Experience, and The Small4x4 Forum
- Monday March 8, 2021
- Completed media file storage migration
- Monday April 27, 2020
- Members can now change their home site from the account edit area
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About This Website
This site was launched in October 2010 by Skye Nott as the 11th site in The AutoShrine Network.
All design and content is © Corvus Digital Corp unless otherwise noted.
All Licensed Marks used on this website are permitted under a limited license from Jaguar Land Rover Limited.