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All Jaguar owners, classic & modern, are welcome including the E-Type, XJ, XK and all Jaguar models.

Jaguar History in a Nutshell

Founded as the Swallow Sidecar Company in 1922, by two motorcycle enthusiasts, Sir William Lyons, William Walmsley, the SS Jaguar name first appeared on a 2.5 litre saloon in 1935, sports models of which were the SS 90 and SS 100. The Jaguar name was given to the entire company in 1945.

Jaguar made its name by producing a series of extremely eye-catching sports cars, in the XK 120 of 1949, developed into XK 140 and XK 150, and the E Type (or XKE in the US) of 1961. These were all successful and embodied Lyons' mantra of 'value for money'. They were also highly successful on the international stage of motorsport, a path followed in the 1950s to prove the engineering integrity of the company's products.

Jaguar's sales slogan for years was "Grace, Space, Pace" — a mantra epitomised by the record sales achieved by the MK VII, IX, Mks I and II saloons and later the XJ6.



Website News

Thursday March 7, 2024
Added new website The Elva Experience
Friday July 7, 2023
Changed forum message score display so scores are only shown if 5 or more members have voted.
Wednesday June 8, 2022
Added "about X time duration later..." text between posts in a topic if there has been more than a week between posts (also useful when a very old topic is resurrected)
Wednesday June 8, 2022
Added New Member flag to newly registered members for increased safety (scammers almost always use a newly created account).
Wednesday June 8, 2022
Added "Topic Creator (OP)" to topic read pages to flag replies by the creator of the thread.
Tuesday April 27, 2021
Defer non-critical CSS and JS to speed up page loading
Monday April 19, 2021
New Stripe membership payment system launched
Tuesday March 9, 2021
Added three new websites: The Vintage Race Forum, The Lotus Experience, and The Small4x4 Forum
Monday March 8, 2021
Completed media file storage migration
Monday April 27, 2020
Members can now change their home site from the account edit area

Legal Disclaimers

The author, Corvus Digital Corp, believes to the best of his knowledge the information contained in this website to be correct, however no warranty is made as to its accuracy. Corvus Digital Corp disclaims any liability for financial loss, property damage or injury in connection with use of this information. Any trademarked names are property of their respective trademark holder and are used for identification purposes only. Portions of this website may be copyrighted by other individuals or organizations. The opinions published by members on this website including but not limited to the forums, library and journals do not necessarily state or reflect the views of Corvus Digital Corp. Publication on this website should not be considered an endorsement.

By using this site, you consent to our online privacy policy and abide by our terms & conditions.

About This Website

This site was launched in October 2010 by Skye Nott as the 11th site in The AutoShrine Network.
All design and content is © Corvus Digital Corp unless otherwise noted.

All Licensed Marks used on this website are permitted under a limited license from Jaguar Land Rover Limited.




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